When I was given the opportunity to design a van for Chef Joey’s concept, I knew it needed to be eye-catching. Featuring Chef Joey was essential, along with incorporating the gold chain that has become part of his personal brand. Although this design was not ultimately selected, it was the concept I was most proud of.
Designing a margarita bucket for Cinco de Mayo was such a fun opportunity. Knowing it would appear on countless social media posts, I wanted the design to capture the vibrant, party-forward energy that defines The Mexicano.
When the marketing team began discussing Mother’s Day ideas, I immediately thought a reusable coffee cup would be the perfect fit for The Delicatessen. By incorporating pink for Mother’s Day into The Delicatessen signature green and white palette, the cup feels festive while still staying true to the brand. The second part of the concept I proposed was pairing the cup in a carrier with florals on the opposite side, this idea is still currently in the works.
